The experiences that other people, billboards, the radio, or television are talking about you or directly to you are called ideas of reference. One of the scariest experiences in psychosis is to be watching television and see one of the television characters turn, look you straight in the eyes, and speak directly to you about personal topics. Knowing that other depressed people experience hallucinations can help make it a little less scary if it happens to you.
If you are suffering from this extreme form of major depression, you are in need of immediate attention. When you are unable to differentiate fantasy from reality, you have the potential to make dangerous decisions, be taken advantage of by others, or even impulsively commit suicide.