Archivos de la categoría: Miscellaneous

What is Globalization

Globalization is the ever-increasing process of integration of local and regional markets into one unitary market of products, services and capital. The main results of this process have been an increase in the interdependence of ...

What is Global Digital Divide

The global digital divide refers to differences in Internet and other telecommunications access and usage across countries. The global digital divide encompasses two concepts. First, there is a divide in access and usage across de...

What is Global Competitiveness Index

The Global Competitiveness Index (GCI) is an aggregate measure of the set of critical factors that, as a group, determine the degree to which countries are expected to achieve levels of economic prosperity in the short and medium ...

What is Gnomes of Zurich

The Gnomes of Zurich is an old tongue-in-cheek term for the Swiss market, and especially Swiss bankers. The term was first used by Harold Wilson, the Shadow Chancellor of the British Parliament in 1964, who believed the Swiss were...

What is Global Structure

A multinational firm’s organizational structure that reflects the “global” philosophy that the world is basically one homogeneous market is called a “global structure.” For example, by this philosophy...

What is Global Product Divisions

Global product divisions are part of a multinational’s organizational structure when the primary division of the firm’s activities is based on product (or service) categories. For example, an automobile manufacturing f...

What is International Marketing Research

With the fast pace of globalization, the necessity to understand customers in all corners of the globe is becoming imperative. Hence, overcoming the challenges of international marketing research is rapidly gaining in importance i...