Archivos de la categoría: Miscellaneous

What is Global Capital Market

Throughout the early modern period, as communications increased in speed and effectiveness, there were attempts to make larger capital markets, with the end goal being the creation of a global capital market where money can be rai...

What is Global Branding Strategy

Managers are gradually recognizing that brands are among their firms most valuable assets. Strong global brands allow companies to increase their international revenues and growth. Global branding also helps to improve margins by ...

What is Global Benchmarking

Global benchmarking is the process of identifying best practices in organizations anywhere in the world to seek information that can help an organization to measure and compare its performance against those best practices in order...

What is Global Structure

A multinational firm’s organizational structure that reflects the “global” philosophy that the world is basically one homogeneous market is called a “global structure.” For example, by this philosophy...

What is Global Product Divisions

Global product divisions are part of a multinational’s organizational structure when the primary division of the firm’s activities is based on product (or service) categories. For example, an automobile manufacturing f...

What is International Marketing Research

With the fast pace of globalization, the necessity to understand customers in all corners of the globe is becoming imperative. Hence, overcoming the challenges of international marketing research is rapidly gaining in importance i...

What is Globalization Index

According to the Oxford English Dictionary, the use of the term globalization emerged in an article in the October 5, 1962, issue of The Spectator. However, it was not until the early 1980s that the term began to take shape within...